The promotional video is a strategic asset for the communication of a company. It aims to convert by highlighting the competitive advantages of the brand. Here are the different steps necessary to produce a promotional film in motion design.
Set a guideline!
Before starting pre-production, it is essential to consider the objectives to be achieved through the creation of promotional video content. For this, it is necessary to define the different elements of the future communication campaign: target, message, tone, distribution medium, etc. Each point must be addressed internally to save time in the pre-production, filming, and post-production phase.
The preparation of the movie
The filming phase of a corporate film requires good organization beforehand.
Script and storyboard writing
Often overlooked, the scriptwriting phase is essential for the rest of the project!
First, list all the key elements to highlight in the video and then organize them in chronological order. The goal is to briefly describe each plane that must appear in the image.
At this stage of the production, it is possible to use simple tools such as PowerPoint or Google Slide to illustrate your remarks succinctly.
If you make the right choice to include a voiceover in your video, go to the essentials when writing. Prefer concise and understandable sentences for everyone because the duration of your film will depend on it. You will be able to get a glimpse of the timing by reading the text aloud and timing avrupa yakası | İstanbul Escort Bayan yourself.
The creation of graphic boards
For this step, the designated project manager works in close collaboration with the motion designer on the creation of graphic boards for the future film. They must be validated by the latter before continuing with the production stages.
You can also benefit from expert advice by hiring a video production company near me.
The creation of a promotional film in motion design
After a long research and analysis work, it is time to move on to the development of the models, always under the watchful eye of the project manager.
Once these have been validated, we animate these elements created by the graphic designer: visuals, characters, decorations, etc. This is where the motion designer brings the different scenes to life.
At the same time, it is good to think about the sound environment that you want to assign to the video. This allows you to have an idea of the editing rhythm and to have fewer adjustments to make once the music is added.
Voice over recording
It all starts with the selection of a voiceover actor. Then, we proceed to the recording of the voice-based on the previously written voice-over text, ideally in a sound studio to guarantee the quality of the final content. The motion designer will then use it to stage the characters and give rhythm to the story.
The validation
The realization of your video project is coming to an end soon… After having carried out the first export and present your project to a third party who will share their observations with you. This makes it possible to better visualize typos and thus to rectify the source file before re-exporting until a correct final version is obtained.
You now have a clearer idea of the steps to follow to make a promotional video in motion design. Production will require time, skill, and materials. If necessary, you can contact any video companies near me in California to create a quality film.
