The power of attraction of the screen no longer needs to be demonstrated. Indeed, on average, an advertising screen attracts 4 times more attention than a traditional display. In addition, they convey a more qualitative image of modernity. These are the arguments that attract advertisers. This is why demand is increasing from advertisers for display on this type of solution.
Beyond greater attractiveness, an advertising screen also offers greater savings in management. Indeed, thanks to its online management, it is possible to update it instantly, even remotely. In addition, it avoids the production of physical media. This also represents a saving of paper and inks.
Especially since simple animations are enough to draw attention to the messages on the SMD Screen. It is not necessarily necessary to have high skills in animation software like Canva where Powerpoint is enough. This format saves time in terms of production and installation compared to conventional displays.
THE MARKETING OF ADVERTISING SPACE ON A SCREEN
In addition to the attractiveness of the screens, it is estimated that a spot is broadcast on average 1,500 times a day. Elements that will intervene in the pricing of advertising space. This pricing will also have to take other elements into account.
First, is the local anchoring of the screen. Indeed a city screen or in an area with high economic density will not cost the same as a screen in smaller municipalities. This pricing will also take into account the quality of the location and potential competition from other advertising agencies.
Advertising screens offer high profitability, in particular thanks to the multiplication of advertisers. Admittedly, the initial investment is greater, but it only takes a few advertisers to make it profitable and make a profit. Indeed, on average in the provinces, posting a spot costs around €350 – €400 per month.
However, in the case of financial leasing, the rents for a screen are priced at around €500/month, to which we add the electricity consumption.
This is why it is generally estimated that it takes a minimum of 3 advertisers to make the screen profitable. On average, it is possible to display 5 to 8 different advertisers on a screen while offering them sufficient daily visibility. Thus, at a minimum, a screen can bring in €1,000 to €2,000 per month. Figures that can be revised upwards depending on how they are managed.
THE HIGH PROFITABILITY OF AN ADVERTISING SCREEN
The commercialization of space on advertising screens has many advantages. It can therefore be very interesting to use this tool if you have a location with high visibility. More and more advertisers seek to be visible on this type of tool and to benefit from the power of attraction of screens. Indeed, although the investment may be frightening at first glance, compared to the potential income generated, an advertising screen remains a solution offering high profitability with simple and quick management.
At Winlight as an expert in giant LED screens, we have installed many advertising screens for both individual entrepreneurs and companies. You can find out more about our solutions on our dedicated Winlight MEDIA page. If, despite this, you still have questions, do not hesitate to contact us. Our team will be happy to answer you.
More read: The Adverse Impact of Technology on a Child’s Brain
