Digital Marketing is a word of two words, Digital and Marketing, here Digital has contact with the Internet and Marketing is related to Advertising. I mean to say that this is a way in which companies do marketing of their products through electronic media, which is quite different from the traditional way. Here Digital Marketers have to prepare different marketing campaigns and experiment in selling the product of a company. They had to analyze these marketing campaigns.
They also have to see whether people see any kind of thing more, what attracts their attention more, and what things they buy by looking at them. To do this digital campaign, they use other digital mediums like mobile messages, mobile apps, podcasts, electronic billboards and radio channels.
So I mean to say that this Digital Marketing is like a big umbrella within which all our online efforts are contained. This Digital Business mainly uses Google Search, Social Media, email, and other Websites, to connect more and more people. It is a reality that nowadays people spend more time online than before. That is why the current business model has also changed to a great extent, so now people are not using offline marketing more, but now online marketing is proving more effective. Because now the right way of marketing is that it is the right means to connect with the right audience in the right place and at the right time. Therefore, you have to think about where you can meet these people so that you can grow your business. And the answer is online.
Now the point is why this digital marketing is so important. So I want to tell you that nowadays this digital media is so much open that today everyone has many sources of information. They can get any information at any time and in any place. Now those days are no longer when he used to depend on Text Messages and he could see the same thing about which marketers used to inform him. Consumers nowadays are not only listening to the company, but they are also identifying good and bad and collecting information from others as well.
Customers now want to trust a brand in which they can trust & understand their needs of companies, and show them the things according to their requirement that they can buy later. He is not interested in the show wag of the waste. They want brands that they can trust, and that live up to their expectations.
What are the Main Assets in Digital Marketing?
Here we will learn about some such assets and tactics of Digital Marketing which you may also know.
Assets of Digital Marketing –
- Your website
- Your blog posts
- Ebooks and whitepapers
- Infographics
- Interactive tools
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Earned online coverage (PR, social media, and reviews)
- Online brochures and lookbooks
- Branding assets (logos, fonts, etc.)
What are Main Tactics Used in Digital Marketing?
Here, We Will Learn about some tactics used in digital marketing.
1. Search Engine Optimization (SEO)
This is a process with the help of which the website is optimized so that it has a good and better rank so that good Organic Traffic will bring itself to the website. With this, they also show it first in Search Result.
2. Content Marketing
Creation and promotion of Content Assets which can lead to brand awareness, traffic growth, lead generation in the right way.
3. Social media marketing
In this marketing, your brand and its contents are promoted in the social media channel, so that brand awareness, drive traffic, and leads to an increase in your own business.
4. Pay-Per-Click (PPC)
This is such a method that traffic is driven towards your website, in which you have to pay money to your publisher if you have clicked in your ads. Google AdWords is a very popular PPC.
5. Affiliate Marketing
This is performance-based advertising in which you get a commission if you are promoting another’s products and services on your website.
7. Marketing automation
Marketing automation is called the one in which software or other tools are used for marketing promotion. By which some repetitive tasks such as emails, social media, and other website actions are automated.
8. Email Marketing
Email Marketing is now used by many companies to connect with their Audience by many companies. It is used to promote content, discounts, and events.
9. Online PR
Online PR is a method by which online coverage is secured with digital publications, blogs, and other content-based websites. They are similar to traditional PR but just in the online space.
